Elle Shnayder Donner

Elle Shnayder Donner: The Real Reason Performance Marketers Are Shifting Spend Into CTV

The smartest performance marketers in the industry are moving their dollars up

John C. DePalma

John C. DePalma: How to Assess AI Strategy and Organizational Maturity in the Enterprise

The AI failure rate is not a technology problem

Leslie Bocskor

Leslie Bocskor: Why How AI Systems Behave Over Time Matters More Than Their Outputs

The current AI conversation is almost entirely about capability