Adriana Carrig’s entrepreneurial journey stands as a testament to the transformative power of kindness and the pursuit of a meaningful vision. Founder of the multi-million-dollar brand Little Words Project, Carrig’s journey from crafting inspirational bracelets in college to creating a thriving business is a story of resilience, innovation, and community building.
The Genesis of Little Words Project
Carrig’s business began humbly, crafting beaded bracelets with inspirational words for her sorority sisters. Little did she know that this simple act of sisterhood would evolve into a multi-million-dollar brand. As she witnessed the bracelets becoming an “iconic symbol of sisterhood,” Carrig recognized the potential for something greater.
Carrig’s inspiration for Little Words Project stems from her personal experiences with bullying during her childhood. Driven by a desire to make a positive impact and help others, she adopted a “kill them with kindness” approach, channeling her pain into purpose through the creation of empowering bracelets.
If you want it bad enough, work for it, believe in yourself, and achieve it.
Market Domination and Expansion
From its inception, Little Words Project dominated the word-bracelet market by focusing solely on this unique product. Launched direct-to-consumer in 2013, the brand expanded to over 1,000 retail partners globally, including major names like Nordstrom and Target. “We’ve been intentional about quality,” Carrig says. Carrig’s husband joined the team in 2021, marking a new chapter in the brand’s retail expansion, with flagship stores in prominent locations such as Manhattan’s West Village.
A Decade of Kindness
Celebrating its 10th anniversary, Little Words Project continues to grow and gain recognition. The brand’s bracelets even found their way onto the wrists of global pop icon Taylor Swift, aligning seamlessly with the brand’s ethos. Carrig sees Swift as a perfect ambassador, embodying the values of kindness and community that Little Words Project stands for.
Words of Wisdom
Adriana Carrig’s journey teaches aspiring entrepreneurs the value of hard work, self-belief, and kindness. Her advice echoes her mother’s wisdom: “If you want it bad enough, work for it, believe in yourself, and achieve it.” Little Words Project stands as a testament to the transformative power of turning a big dream into reality.
