Andi Cross, a growth strategist, expedition lead, and writer, has navigated the challenging terrain of burnout by embracing a holistic approach that combines passion and profession. To the more than half of American workers grappling with burnout, Andi shares valuable insights and practical tips for staying realistic while pursuing ambitious goals.
Andi’s journey began with a bold decision to uproot life in New York after over a decade of corporate experience. Moving to Australia, Andi founded a consultancy, became a certified divemaster, and redirected efforts toward supporting mission-driven businesses focused on conservation and restoration. Currently leading a two-year expedition called Edges of Earth, Andi’s approach centers around the Japanese concept of ikigai, which emphasizes finding purpose in what one loves, what the world needs, what one is good at, and what can be paid for. Here are Andi Cross’ tips for avoiding burnout and staying grounded:
Uncover Your Ambition
Andi emphasizes the importance of trial and error in discovering one’s ambition. Over 11 years in various roles at digital and marketing agencies, Andi explored different avenues to understand personal strengths and contributions.
Ground Your Ambitions
Assessing the viability of aspirations and understanding real-world challenges is crucial. Andi’s consultancy went through multiple iterations, highlighting the need for adaptation and flexibility in pursuing goals.
Set Achievable Goals
Recognizing that realizing ambitions is a marathon, not a sprint, Andi advises breaking down the journey into attainable goals. Rigorous project management and maintaining focus on the present help navigate the path effectively.
Choose the Right People
Identifying individuals who resonate with your vision is challenging but essential. Investing in the right team members, encouraging autonomy, and fostering growth contribute to building trust within the team.
Be Okay With Saying No
Andi reflects on the importance of knowing when to push back. Sometimes, saying “no” is necessary to recalibrate and align with one’s vision and values.
Embrace Setbacks
Instead of letting failures overshadow identity or momentum, Andi encourages embracing setbacks as opportunities for learning and resilience building.
Celebrate Every Win
Acknowledging and celebrating every victory, regardless of size, reinforces the value of diligent groundwork and effort. Small victories contribute significantly to the entrepreneurial journey.
Stay Curious and Always Learn
Continuous learning is key to staying humble and interested in the ongoing pursuit of knowledge. Andi’s expedition involves gaining insights from every location visited, refining strategies, and avoiding burnout in the process.
Photo: Unsplash
