Taylor Swift isn’t just a pop sensation; she’s a smart businesswoman with a knack for branding. Her recent Eras Tour raked in over $1 billion in ticket sales, and she’s been consistently selling millions of albums globally for almost two decades. How does she manage to stay on top for so long? Let’s delve into some of Taylor’s business strategies that could be valuable for anyone looking to adopt successful habits.
Invest in Yourself and Your Business
Swift invests heavily in her albums and brand. She has a hand in writing each of her songs (with most written solely by her), she has directed several of her own music videos, and she takes care of her employees. Follow her example by investing in yourself and your business: attend conferences, network, hire coaches, and allocate resources to marketing efforts to promote growth. Upfront expenses for brand growth almost always yield long-term benefits.
Know Your Worth and Stand Firm
Swift has an unwavering commitment to herself and her worth, standing up for herself in countless occasions. Recognizing your own worth and understanding the value you contribute to your industry is a key factor in achieving success. Whether it’s negotiating fair compensation or confronting industry double standards, holding steadfast to your beliefs can be the deciding factor between success and failure.
Build Strong Relationships
Swift’s success extends beyond her loyal fanbase to the strong relationships she’s built within the industry. Entrepreneurs can learn from her collaborative spirit by building relationships within and beyond their industry. Collaborations can open new doors and provide valuable insights, essential for long-term success.
Persistence Pays Off
Swift’s success didn’t happen overnight. She dedicated herself to hard work, performing at local venues since her teenage years and embracing risks. It’s crucial to recognize that rapid success is uncommon; instead, persistence, diligent effort, and a readiness to take well-thought-out risks are indispensable for the growth of your business.
Personal Branding Matters
It’s safe to say that Swift’s success isn’t just about her music. She has crafted a captivating personal brand that magnetically attracts fans. The unwavering loyalty of her fanbase is a testament to her ability to connect authentically with her audience. This approach is an excellent strategy for building a devoted customer base. Sharing personal stories and experiences creates a sincere connection with customers, enhancing the effectiveness of marketing and sales efforts.
Image credit: Unsplash
