The race between AI innovation and security threats keeps getting faster. Chris Sham saw this coming years ago, back when artificial intelligence was just starting to reshape how businesses operate. Now, VP of Sales at faceEsign, he’s right in the middle of it. While most security experts are fighting AI with more AI, Chris is taking a different approach. His company is betting on something machines still can’t fake: human biology. It’s a bold strategy in a world where digital fraud gets smarter every day, but Chris’ track record suggests he might be onto something.
Leveraging AI for Business Efficiency
The numbers are hard to ignore. “Through the use of AI, 1 person can do what 100 people can do in a minute,” Chris points out. He’s seen this shift firsthand, watching automation reshape business operations. Years of working with self-operating tools showed him how technology could multiply sales productivity without adding headcount.
Today’s AI tools are pushing those boundaries even further. The impact on everyday business tasks is striking. “What would take you 8 hours, could take 20-30 min,” Chris notes. content creation, data analysis, PowerPoints, presentations, reports – tasks that once ate up entire workdays now wrap up before lunch.
Recognizing AI’s Security Risks
But Chris also recognizes the security risks associated with AI. His background in digital security gives him a clear view of the risks lurking behind all that efficiency. “As powerful a tool as AI is, it’s also just as powerful for data breaches, identify fraud, and misinformation,” he warns. The threat isn’t theoretical – it’s immediate and personal. “I can create thousands of fake accounts with your real information in a second.” This isn’t just another cybersecurity warning. Chris sees a storm coming: “We’re going to see a rapid amount of fraud across all sectors and we’ve got to be prepared to defend ourselves and keep our businesses safe.” The same AI tools making business easier are giving fraudsters new weapons.
That’s where Chris’ work at faceEsign comes in. Instead of fighting AI with more AI, they’re taking a different approach. “Let’s use AI for the benefit of humanity,” he suggests. The company developed a multi-layered system combining facial recognition, and other biometric verifications. The logic is simple but powerful: “AI can do deep fakes, but they can’t replicate a real person.” While other companies chase increasingly complex digital solutions, faceEsign is betting on biology. As Chris puts it, “Two factor identification was yesterday, let’s use real people to verify real important transactions.”
Building Tomorrow’s Security Standards
Looking ahead, Chris sees both challenge and opportunity. “It’s imperative that we need to redefine fraud prevention and identity verification in this AI world,” he argues. At faceEsign, that means developing new standards for both security and efficiency. The key, according to Chris Sham, is finding the right balance. AI isn’t going anywhere – nor should it. The efficiency gains are too valuable to ignore. But as businesses rush to adopt these powerful new tools, they can’t forget what makes them vulnerable.
That’s at the heart of Chris’ message: “Let’s not be afraid of AI, but let’s keep the human element alive.” In a world where technology can fake almost anything, being human might be the best security we’ve got.
To learn more about Chris D. Sham and faceEsign, check out his LinkedIn profile.
