Sales teams everywhere face the same old story: drowning in spreadsheets, losing deals in cluttered inboxes, and never quite sure what inventory they can actually sell right now. The tools haven’t changed much since the days when flip phones were cutting edge. That’s what caught Beth Mach’s attention. While everyone else was talking about the future of media sales, she and her team at Spacely decided to actually build it. Her solution? A platform that will ulitmately pull out-of-home advertising into the modern age, built by someone who knows exactly where systems to date falls short.
1. Improving Inventory Visibility
The first problem Beth tackled was simple: helping media companies show what they actually have to sell. “Create instant visibility of your key inventory to agencies and brands,” she explains. Old-school sales teams might spend weeks putting together pitch decks and availability reports. Now they can just point clients to a live inventory that updates itself.
2. Boosting Efficiency with Limited Resources
Nobody has unlimited resources these days. That’s especially true for sales teams trying to cover more ground with fewer people. Beth’s solution focuses on getting more done with the people you already have. “As a lean sales team, this gives you the ability of a team of five to produce like a team of 15,” she points out. It’s not about replacing people – it’s about letting them focus on what matters.
3. Focusing on Interested Buyers
Cold calls are nobody’s favorite way to spend the day. Beth’s platform changes that equation entirely. “Every morning, your sales team can see who is interested in your product and start the dialogue without cold outreach necessary,” she says. Think of it like seeing who’s browsing your store before they walk in. Sales teams can focus on people who are already interested instead of shooting in the dark.
4. Streamlining Communication
Email is great until it isn’t. Important messages get buried, threads get tangled, and opportunities slip through the cracks. Beth saw this problem firsthand and built a solution right into the platform. “Manage all communications in one place. No more emails getting lost in a full inbox,” she explains. When everything lives in one spot, nothing gets lost in the shuffle.
5. Simplifying Inventory Management
The final piece of the puzzle was fixing how companies track what they’re selling. Traditional methods just don’t cut it anymore. “Any organization with a product to sell needs to know what’s available and what is sold in real-time,” Beth notes. Her platform doesn’t just track inventory – it makes it instantly clear what’s available right now. The old way of doing things might have worked when media sales were simpler. But today’s market moves too fast for yesterday’s tools. “The Spacely Inventory Management System is the only tool on the market that enables you, at a moment’s notice, to know what is in market still,” Beth says. It’s not just about doing things faster – it’s about doing them smarter.
Building Tools for Modern Media Sales
As COO at Spacely Media, Beth isn’t just talking about problems – she’s fixing them. “I’m responsible for creating and executing a strategic plan for a disruptive online marketplace for out-of-home and print media,” she explains. That might sound like typical corporate speak, but the results speak for themselves. Think about how many businesses still run their sales operations like it’s 1995. Spreadsheets everywhere. Emails flying back and forth. Nobody quite sure what’s available to sell right now. Beth and team saw all that and decided to fix it. She’s building tools that work the way modern businesses actually work.
The media landscape keeps changing. What worked yesterday might not work tomorrow. But some things stay the same – like the need to know what you’re selling, who’s buying, and how to connect the dots between them. Beth’s platform tackles those basics in a way that makes sense for today’s market. Will this change how media gets bought and sold? Maybe. But that’s not really the point. The point is making life easier for the people doing the actual work. Less time wrestling with spreadsheets means more time making deals happen. That’s something any sales team can get behind.
To learn more about Beth Mach and her approach, check out her LinkedIn profile.
