Jon Taffer, the renowned hospitality expert and star of the hit TV show “Bar Rescue,” is back with a bang, ready to transform struggling bars into thriving businesses. As the new season kicks off on Sunday, February 25, at 10 p.m. ET on Paramount Network, viewers can expect the same high-energy drama and valuable insights that have made Taffer a household name in the industry.
This season brings a fresh twist as Taffer teams up with a stellar lineup of nightlife and restaurant experts, including actor Danny Trejo and Las Vegas nightlife guru Dustin Drai. Together, they’ll tackle the toughest challenges facing bars across the country, offering solutions to help owners and staff turn their fortunes around.
In a recent interview, Taffer shared some of his thoughts on the evolving landscape of the bar business and what drives his passion for rescuing failing establishments. A study conducted by Purdue University found that “Bar Rescue” had a significantly higher success rate compared to similar reality shows focused on restaurant makeovers. Despite this incredible statistic, for Taffer, the ultimate measure of success is the positive impact on people’s lives, including helping bar owners support their families and achieve their dreams.
One of Taffer’s key principles for success is what he calls the “10% rule.” He encourages individuals to accelerate their efforts by just 10%, whether it’s making more phone calls, networking, or completing tasks more efficiently. “I say to everybody reading this that there is not one project, there is not one process, there is not one objective in your life that you cannot accelerate by at least 10 percent,” he says. According to him, this small increase in effort can yield significant results and transform lives.
As “Bar Rescue” returns for another great season, viewers can expect to witness Taffer’s trademark blend of tough love, expertise, and unwavering dedication to helping bars reach their full potential. With his invaluable advice and no-nonsense approach, Taffer continues to inspire and empower bar owners and entrepreneurs across the country.
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