Colin Rosenblum and Samir Chaudry, popularly known as Colin and Samir, have emerged as trailblazers in the world of content creation. With a mission to “educate and empower” the next generation of creators, they have successfully transformed their insights into a comprehensive curriculum—Creator Startup—a groundbreaking 30-day online course.
The genesis of Creator Startup can be traced back to the duo’s realization that owning a textbook (their existing content on YouTube, podcast, newsletter, and Discord community) is distinct from attending a class. Over the past two years, Rosenblum and Chaudry meticulously crafted a curriculum aimed at elevating creators to new heights, marking a significant milestone in their mission to share the secrets of the creator economy.
In collaboration with Kajabi, a platform tailored for creators, the Creator Startup course is a 30-day immersive experience. Live sessions, guided worksheets, and videos constitute the core elements, unraveling what Rosenblum and Chaudry identify as the four crucial pillars of a creator business: defining your audience, articulating your value proposition, understanding your process, and mastering the art of monetization.
The impetus behind Creator Startup lies in the personal experiences and challenges faced by the duo in building their media startup, The Publish Company. Colin and Samir candidly share their journey, recounting a time when sporadic brand partnerships left them grappling with the puzzle of creating consistent revenue streams. The frustration of not being able to piece together a sustainable career fueled the development of a course that addresses these pain points.
Creator Startup is not tailored for novice creators. Priced just under $1,800, the course targets creators with prior brand deal experience and a system for consistent video creation. According to Chaudry, the course is designed for those in the “development and growth stage” of their careers, ready to invest time and resources to craft a brand that transcends experimentation.
Rosenblum and Chaudry firmly believe that the lack of formal education around the creator economy shouldn’t be a barrier. The Creator Startup course emerges as a response to the absence of a structured education system and career path for creators. While traditional universities are gradually incorporating creator economy courses, the evolution of entrepreneurship in the creator economy demands innovative education solutions.
Image credit: Colin Rosenblum and Samir Chaudry
