Turning complex data into clear, strategic decisions isn’t just a technical skill—it’s a leadership advantage. Few bridges that gap, like Brian Moore, Director of Product Management for Marketing Cloud at Salesforce.
With over a decade of experience in data analytics and go-to-market strategy, Moore brings sharp insight to how businesses identify trends, shape behavior, and invest with precision. In this CXO Dispatch feature, he shares how actionable analytics fuels smarter decisions—whether you’re optimizing a campaign or rethinking your entire revenue model.
“When we have multiple data points across any industry, those data points oftentimes do tell a story,” Moore explains. “The challenge is figuring out what that story means for your bottom line.”
Alongside his role at Salesforce, Moore brings his data expertise to the creative and cultural sectors. He’s the Founder of Canis Major Digital, Co-Founder of Hilo Música, and a Managing Partner at Cinco Pistas, a Latin music nonprofit. He also advises private equity firms and market research teams on consumer insights and speaks to executive audiences about the evolving intersection of AI, analytics, and marketing strategy.
“Clean data is extremely important,” Moore says. “If you don’t have clean data, you won’t have a clean story.”
Most recently, Moore spoke at The Millennium Alliance’s Retail Analytics Transformation conference at The Omni in Charlotte, leading discussions on the future of AI-driven business decision-making. Across every platform, his message stays consistent: analytics isn’t about information but intention.
Follow Brian Moore on LinkedIn to learn how analytics can drive better business results.
