Amazon.com leads the global eCommerce market, generating a staggering $152.8 billion in worldwide revenue in 2024. This dominance presents immense opportunities, but only for those who master the complexities of selling on the platform. Seller success on Amazon is not just about aggressive marketing and high sales figures. It requires a meticulous approach to data, strategy, and process optimization—three pillars that define long-term success.
“Amazon rewards efficiency and adaptability,” says Vanessa Hung, CEO of Online Seller Solutions. “The sellers who win are those who leverage data, build solid strategies, and optimize their processes to stay ahead.” Hung has built her expertise at this critical intersection, helping Amazon sellers navigate operational complexities and scale their businesses sustainably.
The Power of Data-Driven Decision Making
Amazon is a data-rich ecosystem. For many sellers, deciphering that data is a challenge. Hung emphasizes that data should be the foundation of every operational and strategic decision. Sales trends, conversion rates, and account health metrics offer invaluable insights, yet they are often overlooked in favor of short-term sales tactics.
“For example, if an Inventory Performance Index (IPI) score is declining, restocking alone isn’t the solution,” Hung explains. “Sellers need to analyze why certain SKUs are underperforming, identify patterns, and adjust their strategies accordingly.” By leveraging data effectively, sellers can prevent problems before they escalate, ensuring a more stable and profitable business.
Strategy: The Backbone of Sustainable Growth
Many Amazon sellers prioritize front-end growth—ads, promotions, and quick revenue boosts—without a strong backend strategy to support it. Hung argues that true scalability lies in catalog structure, inventory planning, and compliance management. Without these elements, even the most aggressive sales strategies can falter. “A well-structured product catalog with optimized listings and clean variations isn’t just about visibility,” Hung says. “It prevents listing suppression, enhances customer experience, and ultimately drives higher conversions with fewer returns.”
For sellers aiming for longevity, strategy must extend beyond marketing to include proactive problem-solving and compliance adherence. From ensuring proper ASIN variations to managing intellectual property claims, a holistic approach to strategy keeps businesses resilient against Amazon’s ever-changing policies.
Process Optimization: The Key to Efficiency
Operational inefficiencies are often the biggest roadblocks to an Amazon seller’s growth. Account suspensions, listing errors, and fulfillment challenges can quickly spiral into time-consuming crises. Hung specializes in process optimization, helping sellers implement structured Standard Operating Procedures (SOPs) that streamline operations and reduce unnecessary disruptions.
“Sellers get caught in a reactive cycle, constantly putting out fires,” she notes. “But by establishing clear SOPs and automating repetitive tasks, they can regain control and focus on scaling their business instead of managing daily chaos.” For example, something as simple as automating stranded inventory removal requests or setting up systematic account health alerts can save sellers thousands in lost revenue and prevent prolonged downtime.
Mastering Amazon with the Right Approach
Success on Amazon isn’t just about marketing prowess—it’s about mastering the backend fundamentals that drive sustainable growth. “The unsexy stuff on Amazon excites me,” says Hung. “The daily tasks are often what impede growth. Sellers often overlook management and processes in their accounts because they don’t translate directly into high ROIs, low ACOS, or reviews.”
Hung’s expertise in data analysis, strategic execution, and operational efficiency makes her the go-to resource for Amazon sellers looking to optimize their businesses. Her work at Online Seller Solutions embodies this philosophy, offering tailored solutions that empower sellers to take control of their operations, minimize inefficiencies, and build scalable, resilient businesses.
To learn more about how Vanessa Hung helps sellers optimize their Amazon businesses, connect with her on LinkedIn.
