Some numbers are too big to ignore. In brand marketing, those numbers come from AI – billions of data points showing exactly who sees what message and when. Pauline Malcolm knows both sides of this story. She spent years shaping brands’ narratives at media giants like Disney, New York Times, and Essence. Now she’s showing companies how AI changes the game in brand storytelling. Not by replacing creativity, but by making sure the right stories reach the right people.
As CEO of BrandStory Architech, she’s turning those billions of data points into real connections between brands and their audiences. According to Pauline, here are three ways that brand story tellers should use and implement AI to deliver better story telling to connect with audiences:
Getting Personal with Precision
Pauline’s time at major media companies taught her that reaching people isn’t enough – you need to reach the right people at exactly the right moment. AI makes this possible in ways traditional marketing never could. “AI allows you to connect and target consumers with the right message at the right time,” Pauline explains. The scale is mind-boggling. “With large language models that are collecting billions and billions of data points, we now know so much about the internet population and audience that will allow you to be more precise with your message and when they should be reached.”
Better Collaboration Through Data
Finding the right storyteller used to be more art than science. Not anymore. Pauline points out that AI has transformed how brands connect with content creators across platforms. “There are millions and millions of storytellers across multiple social platforms,” she notes. But quantity isn’t quality. That’s where AI comes in. “With the power of AI, it allows you to identify the right storyteller that has a great affinity for your brand, which allows for better collaboration to help connect with that audience.”
Data Driven Outcomes
Remember when marketing meant sending messages into the void and hoping something stuck? Those days are done. Pauline’s approach focuses on concrete results. “Through the power of AI, you can get guaranteed outcomes,” she says. No more wondering if your message landed. “You’re not thinking did they see my message – you know exactly not only did they see it but did they actually take action.”
This focus on measurable outcomes shapes everything at BrandStory Architech. “We can help you leverage all of these tips and then some in helping you to connect with the right audience at the right time to tell the best story,” Pauline explains. The goal isn’t just views or clicks – it’s getting “consumers to take action with your product.”
The marketing landscape keeps shifting. AI touches every part of business now, “including those that manage brand marketing and advertising,” Pauline points out. her experience at major media companies showed her both what works and what doesn’t when it comes to telling brand stories. Now she’s using those lessons to help other companies navigate the AI revolution. It’s not about replacing human creativity – it’s about using technology to make sure that creativity reaches the right people at the right time.
To learn more about Pauline Malcolm and BrandStory Architect, check out her LinkedIn profile.
