Target’s CEO Brian Cornell Chooses Family Over Shopping: A Reflection on Keeping Stores Closed on Thanksgiving

As the holiday shopping season gathers momentum, Target’s Chair and CEO, Brian Cornell, reaffirms the company’s dedication to family values by opting to keep all Target stores closed on Thanksgiving Day. Nearly four years since the last Thanksgiving store opening, Cornell reflects on the decision, considering it a crucial aspect of caring for the company’s dedicated team and cherished customers.

From Pandemic Response to Permanent Policy

The initial closure on Thanksgiving Day in 2020, born out of the challenges posed by the pandemic, not only prioritized the safety and well-being of Target’s team and guests but also illuminated the significance of family time. Positive feedback from team members about spending the holiday with their families solidified the decision to make the closure policy permanent, reinforcing Target’s commitment to a healthy work-life balance.

While the retail industry often sees holidays as an invigorating aspect of business, Cornell emphasizes that family-centered occasions like Thanksgiving should not be overshadowed by work obligations. Target’s decision to keep stores closed aligns with the company’s commitment to fostering a sense of connectedness among its team members, allowing them to celebrate and cherish moments with their families.

Empowering Teams and Meeting Holiday Demands

Cornell credits Target’s robust business model and the exceptional talent, resilience, and commitment of its team members for making the commitment to closing on Thanksgiving possible. This dedication does not hinder Target’s ability to meet holiday shopping demands, thanks to innovative solutions, including season-long deals and fast-and-easy fulfillment options, ensuring convenience for guests within and beyond traditional store hours.

Expressions of Gratitude and Thanksgiving Traditions

In the spirit of gratitude, Cornell extends warm thanks to the entire Target team and millions of guests who have made holiday shopping at Target a cherished tradition. As Target continues to prioritize the well-being of its team and celebrate the essence of family, the decision to keep stores closed on Thanksgiving stands as a testament to the company’s commitment to its joyful purpose, ensuring that both team members and guests can fully embrace the spirit of the holidays.

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